ERDEM is an independent house of bold fashion for women and men, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem's world is an intriguing interplay of strength and beauty.
Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women (and now men) at a particular place and a moment in time. Erdem's fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what they wear, but how they feel that matters.